About us-couture

Joey Brand, founder and sole owner of Joey b couture is passionate about designing, dressmaking, and to be creative. She started making clothes while attending high school. After her high school years, she pursues other careers but always came back to what she loves.  Joey holds a diploma in fashion designing, pattern cutting, and dressmaking. Since 2001 she lives in Struisbaai together with her family in the beautiful Overberg district. She finds inspiration in the world around her, from the rolling waves of the ocean to the bright yellow flowers of canola fields.

Joey Brand    
Founder and owner